Agri-intelligence, built bottom-up.
State-level market sizing, competitive maps, pricing monitors, and bespoke data products — primary-research led, defensible under diligence.
Most agri market research arrives as a number without a method. The number looks useful, the method is absent, and the buyer cannot defend the spreadsheet against the first hard question. AgPro's intelligence practice is the opposite. Every size, every competitive read, every pricing series comes with a primary-source audit trail and a model your own team can re-run when the inputs change.
We size markets bottom-up. Operator counts from state agri census. Crop acreage from RBI and agri-ministry series. Mechanisation indices by district. Dealer counts and their reported throughput triangulated across 40 to 100 primary interviews per engagement. The output is a state-level market size, a district-level heat map, and a demand-segmentation view — all defensible in front of a PE diligence team or a board approving a capital allocation.
Primary research is the core of the practice. Our partners and analysts interview dealers, distributors, agronomists, FPOs, regulators, and operators directly — in their native language where needed — across the geographies our clients are sizing. Where a syndicated source is good enough, we will point you at it; we only bill when custom work changes the decision.
Six intelligence products.
- State-level market sizing
- Bottom-up sizing by state and segment, with district-level heat mapping on request. Full model handed over so your team can re-run it when acreage, prices, or policy shift.
- Competitive mapping
- Incumbent view by state: market share estimates, channel relationships, pricing, recent moves, and the gaps they are not defending. Refresh on quarterly cadence when retained.
- Pricing intelligence
- Price series at trade and retail level across 6–12 markets, updated monthly or quarterly. Useful where commodity dynamics, MSP shifts, or import duty windows move prices faster than listed data can track.
- Demand segmentation
- Operator archetypes by state — large-farm, medium, FPO-linked smallholder, contract — with size, willingness-to-pay, and channel reach per segment. Used to price product and structure channel.
- Bespoke research
- One-off primary-research engagements against a sharp question: will this molecule fit, how big is the contract-farming opportunity in Andhra, what is the realistic penetration of protected cultivation in Maharashtra.
- Data products for your team
- Where the work is repeated, we build a living data product — dashboards, regular data drops, or an API layer — so your team can query the data instead of commissioning a new study each quarter.
Commonly bundled with
Clear answers before the call.
- Sometimes you should — and we'll tell you when a syndicated report is a better spend than a custom engagement. Custom research pays off when you need state-level or district-level resolution, when the category is too new or too fragmented for syndicated coverage, or when your strategic decision depends on numbers you can defend in a boardroom or diligence. Syndicated fails against all three.
- Bottom-up, always. We build demand from operator counts, usage rates per operator, crop acreage, state mechanisation indices, or dealer counts depending on category. Every number traces back to a source and a method. We publish the workings alongside the output so you can re-run the model when conditions change.
- Both, weighted toward primary. Desk sets the baseline — government data, published reports, trade associations. Primary is where the signal is — structured interviews with dealers, distributors, FPOs, regulators, and operators across the states we're sizing. Typical engagement runs 40–100 primary interviews.
- Yes. Some clients retain AgPro on a quarterly or half-yearly intelligence cadence — state-level trackers, pricing monitors, regulatory-shift briefings, or competitive-move alerts. Priced as a fixed retainer scoped to the deliverable, not to hours.